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Costly Mistakes Come From Misjudging Weather Data

Written by Brian Ivey, NorCast Consulting | Oct 28, 2026, 2:38:37 PM

Thursday | 3-4:15 pm | Queen City C •

Every contractor has experienced a storm that didn’t go as planned. This session examines common weather-related mistakes: mistimed pretreatment, over-application, missed refreeze. Let's explain how to better interpret forecast data for operational decisions. Participants will leave with practical rules-of-thumb and a structured weather playbook to improve storm performance and strengthen client communication.