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The Hidden Costs of Sleep Deprivation on Your Business

Written by Michele Kruezer | Oct 28, 2026, 2:34:49 PM

Thursday | 3-4:15 pm | Cincinnatus B •

Long hours are inevitable in the snow and ice industry—but dangerous sleepiness carries real consequences for both crews and operations. There is a critical difference between being tired and being sleepy. Sleepiness slows reaction time, impairs decision-making, and increases the risk of accidents, equipment damage, and lost productivity. This session gives leaders and crews practical tools to spot warning signs and reduce fatigue, protecting both people and the business.