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Education

SLAMMIN' SESSIONS

This year’s Symposium education sessions bring together industry experts and snow and ice professionals for a mix of workshops, concurrent sessions and mini-learning opportunities for multiple roles.

Slammin' Sessions

This year’s Symposium education sessions bring together industry experts and snow and ice professionals
for a mix of workshops, concurrent sessions and mini-learning opportunities for multiple roles.

PRE-CONFERENCE EVENTS / June 17

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Facility Tour
DJ's Landscape Management

Our popular facility tour is back! The team at DJ's Landscape Management will welcome attendees to their New Holland facility for sessions on technology, recruiting/retention, training, material tracking and more!

Direct competitors are ineligible to attend.

Select either AM (8:30am-1:30pm) or PM (10:30am-3:30pm) session.  Lunch and transportation are included; space is limited.
*Additional fees apply (choice of one pre-conference event is included with SIMA+ Pass)

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Workshop
Sales Development

Kirk Armstrong will bring his signature sales development workshop to SIMA. Topics that will be covered include: negotiation strategies, top selling strategies to use in 2025 and beyond, creating a compelling sales message, sales management and KPI measurement. 

Time: 10:30am - 3:30pm
Lunch and workshop materials are included.
*Additional fees apply (choice of one pre-conference event is included with SIMA+ Pass)

KEYNOTE SESSIONS

Seb Terry Headshot March 2024

Seb Terry

Ballroom AB
Unlocking Passion, Performance and Transformation

Seb's profound and interactive keynote will inspire and transform your team, creating an environment for success.

Through his inspiring personal journey and practical framework, he'll help your team unlock limitless possibility, adapt to change with agility, and bravely create by reimagining what's possible. 

His keynote will empower your team to move from disengagement and stagnation to purpose-driven collaboration and peak performance.

Sponsored by: Caterpillar, Inc.

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Eric Termuende

Ballroom AB
Snowflakes and Fingerprints: How to Attract Top Talent in the Future of Work

Talent shortages are impacting every industry and competition is fierce. With an entire generation on the precipice of retirement, and not enough workers ready to replace them, the situation is only going to get fiercer. More than ever, we need to do whatever we can to attract and retain top talent.

Like snowflakes, it comes down to uniqueness. We need to talk about the larger workplace experience and the difference our organizations are making. Attendees will not only learn how to create their own compelling stories to attract the right talent, but they’ll also leave with a talent attraction framework they can continue to refine as the world of work keeps evolving.

EDUCATION SESSIONS / By day

EDUCATION SESSIONS

Wednesday, June 18

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Building a High-Performing Team

Kellan Stevenson, Paradigm Services

This session is designed to equip professionals in the snow removal industry with the tools, techniques, and strategies required to build and lead high-performance teams in challenging, fast-paced environments. With a focus on enhancing coordination, communication, and operational efficiency, this session is ideal for managers, team leaders, and frontline workers who want to optimize their team dynamics, improve safety protocols, and ensure timely and effective snow removal services.

Vanessa McQuade

Don't Make These 5 Marketing Mistakes!

Vanessa McQuade, Intrigue Media

Take a deep dive into common marketing pitfalls specific to the snow removal and property maintenance industry that hinder business growth and efficiency. Through industry-relevant examples, case studies and data, you’ll receive actionable advice on making immediate minor adjustments and planning significant long-term strategies to improve ROI and expand operations.

 

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Effective meetings: The Answer to Time-sucking Inefficiencies

Joe Kiedinger, Dignify

Effective meetings are key to keep good communication flowing. Meetings without clear expectations, agendas and takeaways are not helpful and burn through company resources through time-sucking inefficiencies. However, with the right cadence, the right agendas and the proper expectations, effective meetings drive progress forward. Joe will provide the simple but key tips to make your meetings more productive.

 

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Innovations & Efficiencies in 60 Minutes

Kent Peddie, CSP, Precision Snow Removal

The snow and ice management industry was built on ingenuity and innovation and the ability to solve problems quickly. Kent will share examples (sent in by you!) of how you solved a problem in areas like client management, tools, equipment, marketing, HR, legal, operations and more. 

 

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Delicate Balance: Keep Sales, Ops and Contracts in Sync

Panelists TBA

What the sales team promises, what the contract says and what operations is expected to deliver all need to be in sync and properly communicated to avoid service failures and customer complaints. A panel of professionals  will share how they’ve built processes into the business and examples of what can happen if every area isn’t aligned.

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Dissecting Contracts for Clauses and Omissions That Can Cost You

Thomas TerMaat, Foster Swift Collins & Smith PC

An attorney that represents snow professionals will showcase examples of contract language and omissions that can set you up for additional liability, compromise your service delivery, cost you time and money and more. 

Joe-Kiedinger

How to Be the Boss

Joe Kiedinger, Dignify

Today's new leaders are often promoted based on their proven competency in their roles. As they transition into supervisory positions, these leaders need to develop the skills to teach and lead others effectively. Joe will share essential insights into the current needs of employees and provide fundamental tools and knowledge to enhance your leadership abilities.

George Urvari

The Ugly Balance Sheet Workshop - Part 1

George Urvari, Knowledge Tree Consulting

Achieve a thriving and reliable business through a clear and healthy balance sheet. This workshop simplifies key financial ratios and principles, translating them into actionable insights for effective business management. Learn how to monitor your business's financial health, make informed investment choices, and maintain financial clarity year after year. Transform your balance sheet from a source of confusion into a powerful tool for business success.

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Breaking the Myths of Residential Snow

Panelists TBA

You can’t make money in residential snow removal. There are too many clients and headaches to deal with. Sooooo many sidewalks! The city messes up our work. All of these and more are common reasons contractors are hesitant to build residential work into their portfolios. A panel of contractors from the US and Canada will dispel these myths and share how they’ve used residential work to create a profitable business model. 

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Operations Manager Strategy Workshop - Part 1

Speakers TBA

Operations managers unite! This interactive workshop will offer invaluable insights into emerging technologies, best practices for efficiency, and innovative solutions to common challenges. Opportunities for collaboration and knowledge sharing will be key, so come prepared to participate! We’ll work together to anticipate market changes, improve operational strategies, and stay competitive. 

Ken Boegeman

Put Yourself in the Driver's Seat for Insurance Negotiations

Ken Boegeman, CSP, ASM, Swinter Group

Given the current climate, it's crucial to understand why insurance companies are hesitant to insure snow and ice management providers. The decisions you make and the policies you implement directly impact your ability to secure affordable insurance rates—and in some cases, any coverage at all. Ken will equip you with valuable talking points for negotiating  rates and provide simple tips for making underwriters more comfortable insuring your company.

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Entrepreneurship: A Roller Coaster Ride Like No Other

Doug McIntosh, McIntosh Grounds Maintenance

Being part of a small business is tough, but owning one is even harder. For most, being in the field is easy and even comfortable, but being in charge, being a businessperson, and being tagged to make this engine run is a different beast that requires different skills. Let's talk about the stuff business school doesn't teach and start looking at your company as a business vs. just a job. 

 

George Urvari

The Ugly Balance Sheet Workshop - Part 2

George Urvari, Knowledge Tree Consulting

Achieve a thriving and reliable business through a clear and healthy balance sheet. This presentation simplifies key financial ratios and principles, translating them into actionable insights for effective business management. Learn how to monitor your business's financial health, make informed investment choices, and maintain financial clarity year after year. Transform your balance sheet from a source of confusion into a powerful tool for business success.

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Maximize Business Value: Build a Plan for Growth and Success

Stephanie Sauers-Boyd, Synergy 360 Consulting

Discover how to assess your business's value and implement a plan that fosters resilience and scalability. We'll explore the essential qualitative factors that drive business value and illustrate how a robust foundation paired with a proven business operating system can revolutionize your company. Additionally, we'll share practical strategies to align your team and execute a roadmap that ensures continued growth and long-term success. 



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Operations Manager Strategy Workshop - Part 2

Speakers TBA

Operations managers unite! This interactive workshop will offer invaluable insights into emerging technologies, best practices for efficiency, and innovative solutions to common challenges. Opportunities for collaboration and knowledge sharing will be key, so come prepared to participate! We’ll work together to anticipate market changes, improve operational strategies, and stay competitive. 

EDUCATION SESSIONS / By day

Thursday, June 19

Evan Tachoir

Retaining Seasonal Staff for Long-Term Growth

Evan Tachoir, Jack of All Trades Consulting
John Mocharko, Snow & Ice Management Co.

This session explores strategies for retaining seasonal snow staff throughout the entire season and fostering year-after-year growth. Discover the risks associated with high turnover and learn the key elements for creating a workplace that encourages employee retention. We'll delve into motivational factors that enhance retention and illustrate how to measure these factors to implement effective changes. Additionally, we'll identify common obstacles to retention and provide actionable solutions to overcome them.

Lisa Rose

Prepare for Non-Snow Events to Reduce Liability Risk

Lisa Rose, CSP, ASM, Allin/Rose Consulting

Preparing for icy conditions, especially when melt and refreeze cycles or freezing rain occur, requires careful planning to avoid accidents and maintain safety. This presentation highlights real-life slip-and-fall incidents that could have been avoided through effective measures such as clear contract language, proactive customer communications, and thorough planning. By focusing on these key areas, slip-and-fall accidents can be minimized, reducing liability and ensuring safety for all involved.

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Beyond the Logo: Create an Emotional Brand and Media That Matters

Joshua Brecht, East Coast Facilities

Service companies often fall into the trap of using the same buzzwords, promises, and strategies, leading to a race to the bottom. Joshua will discuss how ECF Media has avoided this by building an emotional brand that focuses on their people, evokes emotion, and allows customers to share their stories. This approach has led to significant growth, premium pricing power, and the ability to attract top talent.

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Empower Operational Decisions with Emerging Technologies

Christopher Lareau, Vue Robotics

This presentation explores emerging technologies that can enhance winter weather management for facilities and snow removal companies. Discover how artificial intelligence, machine learning, advanced sensor networks, and data analytics improve operational decision-making and situational awareness during winter weather events, leading to safer and more resilient operations.

Jenny Girard

Use the Customer Experience to Fail Safe Your Operations

Jenny Girard, ASM, The Integra Group

Fail-safing is a process that identifies potential points of failure within your organization. By examining customer interactions, we can fail-safe operations to enhance customer satisfaction, communication, and retention. This technique also improves operational efficiency by identifying gaps, redundancies, and bottlenecks.

Steve Wolf

Financial Benchmarking for Success

Steve Wolf, WolfWorks Consulting

The SIMA Foundation, with financial support from Caterpillar, recently completed an update to its 2022 Snow & Ice Profitability Benchmarking Study. Sit in to hear how the data has changed and how to measure your snow business against industry averages to better plan for your company’s future.

EDUCATION SESSIONS / By day

Friday, June 20

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Sales that Scale

Billy Butts, Outdoor Pride Snow Management
David Lammers, Garden Grove Commercial Grounds & Snow Management

We will unpack what it takes to establish and communicate sales goals, and how to communicate pipeline updates company wide so that everyone knows where things are and what’s happening, with the ultimate goal being what to expect and how to plan to scale up. Everything comes back to PPE: Plan, Prepare, Execute.

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Waste Elimination: You're Bleeding and You Don't Even Know It

Jeff Heller, CSP, The Green Executive

If not properly managed, small items will end up costing you big money and lost opportunities. Jeff will share his experience on topics like value engineering jobs to charge less without sacrificing profit; increasing sales/revenue per employee hour; and how faster job velocity creates more sales opportunities.

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Cultivating Your #2

Putting your trust in someone to take your place may sound scary, but it's necessary for business continuity. Join the discussion on how to cultivate your #2, whether you're the owner or a team leader.

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Finding Joy & Reducing Stress

You're no good to your team, your family or yourself if you're constantly stressed about work. Join the discussion on tactics you've used to reduce stress and find joy working in the snow industry.

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Navigating a Male-Majority Workplace

You're no good to your team, your family or yourself if you're constantly stressed about work. Join the discussion on tactics you've used to reduce stress and find joy working in the snow industry.