Schedule

Location: DeVos Place | Exhibit Hall Foyer

Check in or register at one of the available kiosks.  Questions?  Let us help!

Location: Offsite

Our popular facility tour is back in 2025! The team at DJ’s Landscape Management will welcome attendees to their new facility in Holland, MI. 

Additional fee applies. 

Limited spots available; attendees can choose the AM or PM session during registration.

Location: Offsite

It's so good, they're doing it twice! The team at DJ’s Landscape Management will welcome attendees to their new facility in Holland, MI. 

Additional fee applies. 

Limited spots available; attendees can choose the AM or PM session during registration.

Location: DeVos Place | Grand Gallery EF

Kirk Armstrong will bring his signature sales development workshop to SIMA. Topics that will be covered include: negotiation strategies, top selling strategies to use in 2025 and beyond, creating a compelling sales message, sales management and KPI measurement. 

Additional fee applies. 

Location: DeVos Place | Grand Gallery Patio
Sponsored by: Caterpillar, Inc.

Attending a show for the first time can be intimidating - but not at SIMA! First-time symposium attendees are invited to this reception where they'll connect with SIMA's Board of Directors, volunteers, SIMA staff and more.

Invite Only

Location: Big Mini Putt Club
Sponsored by: Metal Pless

When in doubt, golf!  Join in for a fun evening of networking and mini golf to kickoff the Best Show in Snow.

Location: DeVos Place | Exhibit Hall Foyer

Check in or register at one of the available kiosks. Questions? Let us help!

Location: DeVos Place | Ballroom AB

Kick off the 28th Annual Symposium with a pre-keynote breakfast. We'll honor the 2025 award winners and provide SIMA updates.

Location: DeVos Place | Ballroom AB
Sponsored by: Caterpillar, Inc.

Seb Terry's profound and interactive keynote will inspire and transform your team, creating an environment for success.

Through his inspiring personal journey and practical framework, he'll help your team unlock limitless possibility, adapt to change with agility, and bravely create by reimagining what's possible. 

His keynote will empower your team to move from disengagement and stagnation to purpose-driven collaboration and peak performance.

Location: DeVos Place

Choose a session related to Operations, Business, Sales & Marketing or Risk.  

Click here for session descriptions and locations.

Location: DeVos Place | Ballroom AB
Sponsored by: WeatherWorks

Need information or advice on a particular topic or want to connect with snow professionals who are in a similar situation?  We have you covered with our popular topic-focused Snack & Chat.  Grab lunch and pick a table.

Location: DeVos Place

Choose a session related to Operations, Business, Sales & Marketing or Risk.  

Click here for session descriptions and locations.

Location: DeVos Place

Choose a session related to Operations, Business, Sales & Marketing, and Risk.  

Click here for Session Descriptions and locations.

Location: Calder Plaza
Sponsored by: TrucBrush, WeatherWorks, Winter Equipment, BOSS Integra

Join us as we take over Grand Rapids for our popular Welcome Reception. Don't miss this incredible opportunity to mingle, network and have fun. 

This event is free and open to all show attendees, exhibitors and sponsors.

Location: Exhibit Hall C | Riverside Lounge
Sponsored by: Original Magic

Invite Only

Location: Exhibit Hall C | Riverside Lounge
Sponsored by: WeatherWorks

Invite Only

Location: DeVos Place | Exhibit Hall

For the first time ever, the Best Show in Snow will have evening show hours! This sneak peek allows access for attendees.

Location: Woodrows  Duckpin Bowling
Sponsored by: Pro-Tech

Can you "spare" a moment for us? As you finish up on the show floor, walk across the street to continue the fun at Woodrows Duckpin Bowing. We'll have food, drinks, and plenty of networking to go around.

Location: DeVos Place | Exhibit Hall Foyer

Check-in or register onsite at one of the available kiosks.  Questions?  Let us help!

Location: DeVos Place | Ballroom AB
Sponsored by: FISHER, SnowEx, WESTERN

Grow your network in this diverse industry. Engage and learn from others by region, role and company size.

Location: DeVos Place

Choose from sessions related to Operations, Business, Sales & Marketing or Risk.  

Click here for session descriptions and locations.

Location: DeVos Place

Sit in on three rounds of 20-minute sessions focused on business and operations.

Click here for sessions and locations.

Location: DeVos Place | Trade Show Floor

Can you dig it? Stop by and check out the biggest trade show dedicated to the snow and ice management industry. Meet with exhibitors, catch up with the SIMA staff and win prizes when you hang loose on the trade show floor!

Location: Exhibit Hall | Booth #1001
Sponsored by: Hilltip

Invite Only

Location: New Holland Brewing Co.
Sponsored by: WESTERN

When in Beer City USA, it’s only fitting that you visit a brewery!  We’re taking over New Holland Brewing Company for our popular Thursday Night Party. Play a game on the patio, grab a soda or cocktail in the treeroom, or chill out with live music as we close out day three of the show.

This event is free and open to all attendees, exhibitors and sponsors.

Location: DeVos Place | Exhibit Hall Foyer

Check in or register at one of the available kiosks. Questions? Let us help!

Location: DeVos Place

Location: DeVos Place | Exhibit Hall

Can you dig it? Stop by and check out the biggest trade show dedicated to the snow and ice management industry. Meet with exhibitors, sit in on three Riverside Chats, catch up with the SIMA staff and win prizes when you hang loose on the trade show floor!

Location: DeVos Place | Ballroom AB
Speaker: Eric Termuende

Talent shortages are impacting every industry and competition is fierce. With an entire generation on the precipice of retirement, and not enough workers ready to replace them, the situation is only going to get fiercer. More than ever, we need to do whatever we can to attract and retain top talent.

Like snowflakes, it comes down to uniqueness. We need to talk about the larger workplace experience and the difference our organizations are making. Attendees will not only learn how to create their own compelling stories to attract the right talent, but they’ll also leave with a talent attraction framework they can continue to refine as the world of work keeps evolving.

Location: John Ball Zoo
Sponsored by: Caterpillar, Inc.

Get ready for an evening in the trees! We’ll head to the Bissell Treehouse at the John Ball Zoo for networking, dinner, entertainment and maybe a surprise guest or two. Take the time to view the zoo animals or hop on the funicular railway on your way to this picturesque location that will be the perfect ending to your Symposium experience.

Additional fee applies.