Schedule

Location: First Financial Center | Exhibit Hall Foyer

Check in or register at one of the available kiosks.  Questions?  Let us help!

Location: Offsite
Additional fee applies

Adding liquids to your ice management toolbox requires a careful approach that blends strategy, cost analysis, science and application best practices. A mix of classroom training and hands-on experiences with peer experts will deliver a comprehensive look at building a liquids program.

Limited spots available

Location: First Financial Center | Queen City A
Additional fee applies

Stop pitching price and start positioning value. In this 4-hour interactive workshop, Klyn Elsbury of Executive Sales Training will use the neuroscience-backed IMPACT Method to help you gain access to elusive decision-makers and build a book of business through relentless relationship management. We'll dive into the exact words and repeatable processes to close deals consistently, moving your mindset from a "bidder" to a "trusted partner."

Location: First Financial Center | Queen City Terrace

Attending a show for the first time can be intimidating - but not at SIMA! First-time Symposium attendees are invited to this reception where they'll connect with SIMA's Board of Directors, volunteers, SIMA staff and more.

Invite Only

Location: Pins Mechanical
Sponsored by: Metal Pless

Let the good times roll!  Join in for a fun evening of networking and "old school" entertainment to kick off the Best Show in Snow.

Location: First Financial Center | Exhibit Hall Foyer

Check in or register at one of the available kiosks. Questions? Let us help!

Location: First Financial Center | Cincinnatus A

Kick off the 29th Annual Symposium with a pre-keynote breakfast. We'll honor our Accelerate Emerging Leaders graduates, SIMA Foundation Scholarship winners and provide SIMA updates.

Location: First Financial Center | Cincinnatus A
Sponsored by: Caterpillar, Inc.

In an era of unprecedented challenges, the path to your organization's greatest success lies in finding solutions together. Join Jeremy Poincenot as he shows how prioritizing interdependence drives powerful results individually, as a team, and as an organization. Discover how working interdependently is the key to collective success and individual fulfillment!

Location: First Financial Center

Choose from one of the following:

• Liquids on a Budget
• Recruiting Playbook: How To Hire Middle Manager Who Stick
• Winter Contract Audits: How Do Yours Stack Up?
• Cracking the Communications Code

• Win More Routes When Property Managers Ask ChatGPT for Snow Vendor 

Click here for session descriptions and locations.

Location: First Financial Center | Cincinnatus A
Sponsored by: WeatherWorks

Need information or advice on a particular topic or want to connect with snow professionals who are in a similar situation?  We have you covered with our popular topic-focused Snack & Chat.  Grab lunch and pick a table.

Volunteer to moderate a table discussion!

Location: First Financial Center

Sit in on three rounds of 25-minute sessions focused on business and operations. 

Click here for session descriptions and locations.

Location: First Financial Center

 Choose from one of the following:

• Hidden Costs of Sleep Deprivation on Your Snow Business
• Running Bigger than Your Size
• Building a Snow Operation that Doesn't Depend on You
• Costly Mistakes Come from Misjudging Weather Data
  

• Feast or famine: Succeeding in a low-snow market
  

Click here for session descriptions and locations.

Location: Elm Street Plaza
Sponsored by: TrucBrush

Join us as we take over Cincy for our popular Welcome Reception. Don't miss this incredible opportunity to mingle, network and have fun. 

This event is free and open to all show attendees, exhibitors and sponsors.

Canadian | Sponsored by WeatherWorks
Women in Snow | Sponsored by The Original Magic
Residential | Sponsored by Viper Cutting Edge

Mix and mingle with attendees with similar backgrounds and interests. See the SIMA Show App for official locations.

Invite Only

Location: First Financial Center | Exhibit Hall

The After Dark hours are back! This sneak peek allows attendees access to our 130+ exhibitors during evening hours.

Location: Flight Club
Sponsored by: Pro-Tech

Join the "Dart" Side! As you finish up on the show floor, walk across the street to continue the fun at Flight Club. We'll have food, drinks, and plenty of networking to go around.

Location: First Financial Center | Exhibit Hall Foyer

Check-in or register onsite at one of the available kiosks.  Questions?  Let us help!

Location: First Financial Center | Cincinnatus A
Sponsored by: FISHER, SnowEx, WESTERN

Grow your network in this diverse industry. Engage and learn from others by region and by role.

Location: First Financial Center

 Choose from one of the following:

• Leading Through the Storm: Leadership Strategies for Snow Season
  
• Building Rock-Solid Winter Estimates
• The 25th Hour: How to Reclaim 60 Minutes Every Day
• Navigating the Winter Equipment Lifecycle
  
• Managing Cash Flow in an Unpredictable Industry

Click here for session descriptions and locations.

Location: First Financial Center

 Choose from one of the following:

• Key Strategies for Managing Your E-mail Overload
  
• Building Rock-Solid Winter Estimates
  
• Excel From the Ground Up: Learn to Plow Through Data Like a Pro
  
• Hunting Whales: How to Sell and Retain Big Sites
• AI in Action: How ChatGPT is Changing the Snow Game
  

Click here for sessions and locations.

Location: First Financial Center | Trade Show Floor

Go all in! Stop by and check out the biggest trade show dedicated to the snow and ice management industry. Meet with exhibitors, catch up with the SIMA staff and win prizes when you hang loose on the trade show floor!

See here for our show floor happenings each day.

Location: First Financial Center | Cincinnatus A

Congratulations to the 2026 Best Companies to Work for in Snow & Ice, Safety and All-Star award winners!  Winners will be honored during this special lunch.

Invite Only

Location: First Financial Center | SIMA+ Lounge

Invite Only

Location: Exhibit Hall | Booth #113
Sponsored by: Hilltip

Invite Only

Location: Great American Ballpark
Sponsored by: SnowEx

"Take me out to the ballgame, take me out to the crowd!" We’re headed to the Great American Ballpark - home of the Cincinnati Reds - for our popular Thursday Night Party. Play a game of wiffle ball while you eat a hot dog, grab a soda or cocktail as you chill on the warning track, or zone out with live music overlooking the river as we close out day three of the show. 

This event is free and open to all attendees, exhibitors and sponsors.

Location: First Financial Center | Exhibit Hall Foyer

Check in or register at one of the available kiosks. Questions? Let us help!

Location: First Financial Center

Don't hit the snooze button on the last two sessions of the show. Bring your A game to participate in interactive roundtable discussions on salt supply and innovative technology.  

Click here for session descriptions and locations.

Location: First Financial Center | Exhibit Hall

It's a full house of innovation! Check out the biggest trade show dedicated to the snow and ice management industry. Meet exhibitors, take part in three L3 (Life, Leadership, and Lessons) discussions, catch up with the SIMA staff and win prizes in the Poker Run on the trade show floor!

See here for our show floor happenings each day. 

Location: First Financial Center | Cincinnatus A
Speaker: Dan Gingiss

We’ve been taught for decades that the way to win in business is simple: lower your price, add new features, or outspend the competition on marketing. But what we’ve been taught is wrong. In today’s marketplace, price wars are a race to the bottom, and innovation gets copied almost instantly. The truth is, nearly every company is now selling a commodity – whether they admit it or not.

So why do some brands still rise above the noise while others fade into irrelevance? Because customers don’t talk about transactions. They talk about experiences. This keynote reveals why the last true differentiator left in business is the one your competitors can’t copy: how you make people feel. And it will leave you WISE to the power of customer experience.