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The Best Show in Snow

The must-attend event of the year is the perfect opportunity to showcase your brand in front of highly engaged snow pros.
The 28th Annual event is headed to Grand Rapids, MI | June 17-20, 2025.

What makes our show special

Attendees are a diverse group of individuals, including owners, operators, and managers of snow and ice management companies coming from various regions across North America. These individuals are not just participants; they are key decision-makers and influential figures within their respective organizations, playing crucial roles in shaping the strategies and operations of their companies. They bring a wealth of experience and knowledge, making them valuable contributors to discussions and networking opportunities. On average, 35% of the floor traffic at the Best Show in Snow are locals, and are within driving range, highlighting the strong regional interest and engagement in the event. 

Exhibit Info Book a Booth Sponsor Info
Amway Grand (2)
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Exhibitors who indicated interest in exhibiting at the Symposium the following year.

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Attendees from past shows who indicated the trade show is the primary reason they attend the Symposium each year.

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Exhibitors who say the Symposium is better than your average show — 30% say it’s one of the best!

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Attendees from past shows who found products and services they would be interested in purchasing from an exhibitor

It’s the largest trade show in North America for commercial snow and ice management. Attendees are actively seeking new products and equipment that will improve efficiency and safe snow operations.
Showcase your products and services to key buyers and decision-makers to maximize your marketing dollars and ROI.
Build relationships with engaged snow and ice professionals and gain valuable feedback on the products and services they need to be successful.
Position your company as a subject matter expert.
Your competitors will be there!

Exhibiting includes

  • Complimentary furnishings* include 1 6-ft table, 2 side chairs, wastebasket
  • Draped 8’ back and 3’ side walls and 7” X 44” sign with your company name and booth number (in-line booths only)
  • Lead retrieval app license for use on a personal device
  • 10 complimentary trade-show only registrations for booth staff + discounted full registration fees 
  • Free VIP trade show passes to share with key customers
  • Enhanced Exhibitor Profile on sima.org/tradeshow + the event app
  • Access to food and networking events in the exhibit hall
  • Exhibitor Marketing Toolkit to promote your attendance
  • Post-show attendee list

Need help deciding what booth space is best? Book a meeting with Kerri.

Symposium Sponsorship Opportunies

See our 28th Annual Snow & Ice Symposium opportunities in the slide deck below.
Questions or ideas for a new opportunity?  Connect with Kerri Joseph here

 

Kerri-Emails

Want to know more?

Explore the possibilities