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SIMA is excited to work with you as an exhibitor for the 26th Annual Snow & Ice Symposium in Hartford, CT! This web page should provide most of the information you will need to order booth materials, set deadlines, and have a great show with us this summer.

Questions?  Contact Exhibits@sima.org
Sponsorship Interest?  Contact Kerri@sima.org


Get the latest updates

Please watch this video for a how-to guide to prepare for your Symposium experience.


Includes info on:
* Vendor Dashboard * Complimentary Items * COI Upload * Badge Registration / Hotel *


Connecticut Convention Center
100 Columbus Blvd
Hartford, CT 06103

Marshalling Yard Address: 65-89 Capital Ave.  All exhibitors are required to check-in at the off-site marshalling yard prior to heading to the CTCC.

A hotel room block for this event has been set-up at the Hartford Marriott Downtown and the Hampton Inn + Suites Hartford/East Hartford.  Once you register for an Exhibitor Name badge, the hotel booking links/code will be sent in the confirmation email.

CLICK HERE to see the current Hartford floorplan

Paramount Convention Services (PCS) is proudly serving again as the exhibitor service provider. Click here for our Exhibitor Service Kit.

Each purchased booth is equipped with: 8’ high back wall drape, 3’ side dividers, (1) 6’ skirted table, (2) padded side chairs, (1) wastebasket, a booth identification sign showing the company name, Lead Retrieval license, AND ONSITE MATERIAL HANDLING. Additional equipment, including carpeting, internet, A/V, etc. can be ordered through the exhibitor service kit.

Exhibitors opt'd in or out of complimentary furnishings and lead retrieval during booth registration.  If you are unsure of your selection, refer to the Vendor Dashboard link found on your booth confirmation email or contact SIMA.


Use your vendor dashboard to:

  • Edit your profile
  • Opt-in to complimentary furnishings
  • Find your badge registration link
  • Review and/or submit your COI

Vendor dashboard links are found in your booth confirmation email and in the monthly Exhibitor Update emails.  

Can't find your link?  Email exhibits@sima.org for assistance.

Tuesday, June 13

  • 8:00 - Noon // Move-in exhibitors over 400sqft
  • Noon -  5pm // Move-in all Exhibitors

Wednesday, June 14

  • 8:00 - 5:00pm // Move-in all Exhibitors
  • 6:00 - 8:00pm // Welcome Reception

Thursday, June 15

  • 8:00 - 10:00am // Move-in all Exhibitors
  • 11:00 - 2:00pm // Open Concession Stands (use your food voucher)
  • 11:30 - 5:30pm // Open Trade Show Hours with Ale Trail
  • 7:00 - 10:00pm // The Thursday Night Spectacular

Friday, June 16

  • 9:45 - 12:45pm // Open Trade Show Hours
  • 1:00 - midnight // Move-out
  • 4:00 - 10:00pm // Closing event on the Essex Dinner Train (additional fees apply)

Each Hartford exhibitor can opt-in to the complimentary Lead Retrieval license. This license allows you and your team to capture leads using their own smartphone device during the event -  simply download the app and start scanning!

Learn More Here
Boomset Lead Retrieval (Apple / Android)

Stay tuned!  Your license will be emailed to you prior to the event.  Onsite assistance will also be available at the exhibitor registration desk.

**Unsure if you've opted into Lead Retrieval?  See your vendor dashboard link found on your booth confirmation email for more.**

A room block has been set-up at the following hotels:

Hartford Marriott Downtown
(adjacent to the Convention Center)
200 Columbus Blvd
Hartford, CT 06103

  • Rate: $199/night
  • Parking: Same parking structure as the CT Convention Center

Hampton Inn + Suites Hartford/East Hartford 
(only a short distance away, across the CT River)
351 Pitkin St
East Hartford, CT 06108

  • Rate: $179/night
  • Parking: Surface lot available for guests

Register for your exhibitor name badge via the link found on your online Vendor Dashboard* and your confirmation email will contain the hotel booking link.

*Find your personalized vendor dashboard link on your booth confirmation email.

Ten (10) exhibitor trade show only badges will be honored at a $0 fee per purchased booth.  Badges must be worn at all times and are required for entry into the show; they must be worn by company representatives only.

Names for exhibitor badges are due by June 8, 2023. Badges beyond those included OR requested after the June 8th deadline will be at the prevailing Symposium registration fee.  

Interested in education sessions?  A special Exhibitor Full Show Pass is available at $295/each.

Your personalized name badge registration link is found on your online Vendor Dashboard.  See your confirmation email or message SIMA for more.

Vehicles able to park in the parking garage should do so.  An attached parking ramp is available for the CTCC.

Suggested parking information for oversized trailers and box trucks unable to fit in the parking garage or surface lot is coming soon. 

Security for the trade show hall during non-trade show hours, beginning at 5 pm on Monday, June 12. 

Please note that there will not be a security guard in the loading dock area, so any materials should be accompanied by a member of your team to ensure security of your property.


The Snow & Ice Symposium will follow all state, local and venue requirements in place at the time of the event.

Check back for updates as the event nears

Please find the venue's COVID Plan here.


Get your company information on our Trade Show webpages and onsite Event App!

Access your Vendor Dashboard link via your exhibitor confirmation email or message SIMA for help.

All booth payments must be made-in-full by March 31, 2023.  Booths with at open balance at this time are subject to location change or release.

Contact exhibits@sima.org with questions.

As an exhibitor or sponsor with the 26th Annual Snow & Ice Symposium, you have the opportunity to submit a 50-word product spotlight that will be showcased in the June issue of Snow Business.

Submit your spotlight here

All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy of at least $1 million, listing  the dates of the show (June 13-16, 2023) by May 1, 2023.

Please upload your certificate to www.sima.org/COIupload

  • If you need to purchase a policy, CLICK HERE
  • If you are unable to supply coverage, CLICK HERE to submit a waiver.
  • Unsure if you've submitted already?  Review your Vendor Dashboard link to see your COI status.
Submit any questions to exhibits@sima.org.

Ensure that the coverage lasts through June 16, 2023!

If you purchased an Ad space for the Symposium Xtra, submit it here asap!  For questions, contact Kerri@sima.org

Room blocks at the Hartford Marriott Downtown and Hampton Inn + Suites Hartford are now open.  Register for name badges and hotel booking information will be sent your way.

Hotel blocks may fill up; SIMA encourages you to book sooner rather than later.

Carpet/Furniture/Exhibitor Labor
See the Exhibitor Service Kit for more

Questions? Contact Leigh Everett, at (314) 621-6677 or leverett@paramountcs.com

Send booth items by this date for maximum savings.  See Page 19 in the Exhibitor Kit for more.

Electric/Booth Cleaning/Sign Hanging/Internet
Visit ctconventions.com, hover over Exhibitors tab, click Order Services.

Exhibitors must register for name badges prior to the show (see your personalized registration link in your Vendor Dashboard). All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Contact registration@sima.org if you are unsure of your Vendor Dashboard link or have troubles.

Check out these resources!

To ensure you get the most out of your time at SIMA, review these additional items to help take your brand to the next level.


Exhibitor Profile

Be sure to update your exhibitor profile as it is listed on the SIMA Symposium website and onsite event app.  Exhibitors can add images, video, call-to-action buttons, and more!  

Need your Vendor Dashboard link? Find it in your confirmation email or email Exhibits@sima.org for assistance.

Video How-To

SYMP23_Were Exhibiting

Marketing Images

Let your customers know where you'll be in June 2023 with these available marketing images!  Feel free to use on social media, in your upcoming advertisements, and more. 

Link back to the SIMA Symposium webpages at show.sima.org

Access Images Here (coming soon)


VIP Trade Show Pass

SIMA is pleased to offer VIP Trade Show Only Passes for you to distribute to your customers. These electronic passes allow complimentary Trade Show Only access to the Symposium (a $35 USD value)

See sample text and pass in the section below.

VIP Pass


Sponsor @ SIMA

Broaden your show presence beyond your booth with customized sponsorship options to elevate your brand and drive people to your booth.

Connect with Kerri@sima.org to discuss available options.

Sponsorship Opps


Show Special or Giveaway?

Do you plan to have a giveaway or offer a show discount during the 26th Annual Symposium?  If yes, let SIMA know and we can help promote it in our Show Xtra and onsite app.

Tell us more


Join Us!

SIMA invites registered exhibitors to join us after the trade show closes!  Be sure to keep the following events on your radar and we hope to see you there!

Wednesday, June 14
     Opening Keynote from 8:30-9:45am
     Welcome Reception from 6:00-8:00pm

Thursday, June 15 
     Thursday Night Spectacular from 7:00-10:00pm

Friday, June 16
     Closing Keynote from 1:15-2:45pm
     Closing Event @ Essex Dinner Train from 4:00-10:00pm (additional fees apply)

See full schedule here


Invite your customers to the 26th Annual Symposium with these complimentary Trade Show Only passes (a $35 USD value)!

  How to send:  
Copy the text in an email, add the special URL - www.sima.org/ShowVIP - and send to your customers.  It's that easy!   


Join us in IN-PERSON this summer! As a valued customer, we're happy to extend a complimentary VIP Trade Show Pass to you for entrance into the 26th Annual Snow & Ice Symposium m Hartford, CT!

To register, simply fill out the form at www.sima.org/showVIP and press submit.

We look forward to seeing you soon!



Where can I find the Exhibitor Terms & Conditions?

The 2023 Exhibitor T&Cs were sent in the confirmation email you received from SIMA when booking your booth. 
By registering for a booth space, you agreed to these terms.  Access the 2023 T&Cs here.

What drayage/material handling is included with my booth purchase?

Your booth purchase includes:

  • Moving equipment/materials from the loading dock to the exhibitor booth via a fork lift for move-in and visa-versa for move-out
    • This includes items shipped to the Advance Warehouse by June 5th
    • Items received at the warehouse after June 5th will incur a 25% surcharge to be paid by the exhibitor
  • Vehicle spotting if equipment can move on its own

Basically, exhibitors are in charge of the actual shipment of their products to/from the event and SIMA will cover the costs once onsite. Still have questions? Contact exhibits@sima.org

Can I sell products out of my booth?

Coming soon

Are there any height restrictions for my booth?
  • Inline booths - Exhibit booths must not be higher than 8' in the back and 4' on each side.  Sign hanging for inline booths is not allowed.
  • Island booths (larger than 20x20) - Exhibit booths must not be higher than 16'
Are there any vehicle display rules I need to follow?

See all CTCC Exhibitor policies here.
When exhibiting motor vehicles inside the CTCC, the following requirements must be abided by:

  • Vehicle gas tanks must be less than 1/2 full or 10 gallons (whichever is less),
    and the cap for the fuel tank must be locked closed and cannot be removed
    while in the building.
  • Vehicle electrical system must be disconnected by removing at least one
    battery cable from each set of batteries.
  • At no time during a show may vehicles be moved, and any moving of the
    vehicles during move in and out must be supervised by building personnel.
  • Keys for entry and to start the vehicle, as well as any deactivation codes for
    security features, must be left with the Connecticut Convention Center
    security department.

Thanks to our 2023 Symposium Sponsors