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*2023 Information coming soon*

SIMA is excited to work with you as an exhibitor for the 26th Annual Snow & Ice Symposium in Hartford, CT! This web page should provide most of the information you will need to order booth materials, set deadlines, and have a great show with us this summer.

Questions?  Contact Exhibits@sima.org
Sponsorship Interest?  Contact Kerri@sima.org

Please watch this video for a quick how-to guide to prepare for your Symposium experience.




Wisconsin Center
400 W. Wisconsin Ave
Milwaukee, WI 53203

Loading Dock Address: 850 N. 6th Street The dock can only be entered from the North helix, and must always be exited via the South helix

A hotel room block for this event has been set-up at the adjacent Hilton Milwaukee City Center and Hyatt Regency Milwaukee.  Once you register for an Exhibitor Name badge, the hotel booking links/code will be sent in the confirmation email.

CLICK HERE to see the current Milwaukee floorplan

Paramount Convention Services (PCS) is proudly serving again as the exhibitor service provider. Click here for our Exhibitor Service Kit.

Each purchased booth is equipped with: 8’ high back wall drape, 3’ side dividers, (1) 6’ skirted table, (2) padded side chairs, (1) wastebasket, a booth identification sign showing the company name, Lead Retrieval license, AND ONSITE MATERIAL HANDLING. Additional equipment, including carpeting, internet, A/V, etc. can be ordered through the exhibitor service kit.

Exhibitors opt'd in or out of complimentary furnishings and lead retrieval during booth registration.  If you are unsure of your selection, refer to your booth confirmation email or contact SIMA.


Tuesday, June 21

  • 8:00 - Noon // Move-in exhibitors over 400sqft
  • Noon -  5pm // Move-in all Exhibitors

Wednesday, June 22

  • 8:00 - 5:00pm // Move-in all Exhibitors
  • 6:00 - 8:00pm // Welcome Reception

Thursday, June 23

  • 8:00 - 10:00am // Move-in all Exhibitors
  • 11:00 - 2:00pm // Open Concession Stands (use your food voucher)
  • 11:45 - 5:00pm // Open Trade Show Hours with Ale Trail
  • 8:00 - 10:00pm // The BIG BANG anniversary celebration

Friday, June 23

  • 9:45 - 12:45pm // Open Trade Show Hours
  • 1:00 - midnight // Move-out
  • 5:00 - 9:00pm // Closing event at Summerfest (additional fees apply)

Each Milwaukee exhibitor can opt-in to the complimentary Lead Retrieval license. This license allows you and your team to capture leads using their own smartphone device during the event -  simply download the app and start scanning!

Learn More Here
Boomset Lead Retrieval (Apple / Android)

Stay tuned!  Your license will be emailed to you prior to the event.  Onsite assistance will also be available at the exhibitor registration desk.

**Unsure if you've opted into Lead Retrieval?  See your booth confirmation email for more.**

A room block has been set-up at the following hotels:

Hilton Milwaukee City Center
509 W Wisconsin Avenue
Milwaukee, WI 53203
Rate: $189/night

Hyatt Regency Milwaukee
333 West Kilbourn Avenue
Milwaukee, WI 53202
Rate: $191/night

Register for your Vendor Badge and your confirmation email will contain the hotel booking link.

Ten (10) exhibitor trade show only badges will be honored at a $0 fee per purchased booth.  Badges must be worn at all times and are required for entry into the show; they must be worn by company representatives only.

Names for exhibitor badges are due by June 15, 2022. Badges beyond those included OR requested after the June 15th deadline will be at the prevailing Symposium registration fee.   

Interested in education sessions?  A special Exhibitor Full Show Pass is available at $295/each.

Vehicles able to park in the parking garage should do so. Parking options located around the Convention Center can be found here.

Suggested parking information for oversized trailers and box trucks unable to fit in the parking garage or surface lot is at the Deer District (6th & State Street).  Click here for MAP and more. 

SIMA will be providing security for the trade show hall during non-trade show hours, beginning at 5 pm on Monday, June 20. 

Please note that there will not be a security guard in the loading dock area, so any materials should be accompanied by a member of your team to ensure security of your property.


The Snow & Ice Symposium will follow all state, local and venue requirements in place at the time of the event.

Check back for updates as the event nears

Please find the venue's COVID Plan here.


Get your company information on our Trade Show webpages and onsite Event App!

Access your personal link via your Exhibitor Confirmation email or message SIMA for help.

All booth payments must be made-in-full by April 1, 2022.  Booths with at open balance at this time are subject to location change or release.

Contact exhibits@sima.org with questions.

Each vehicle with an internal combustion engine requires a Vehicle Display permit in the WI Center.  SIMA will secure the permits, but need an estimate of the amount needed.  


All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy with a $1 million umbrella, listing  the dates of the show (June 20-24, 2022) by May 1, 2022.

Please have your insurance agent email the certificate to Aimee Kryzwicki or mail to the SIMA Office at 10140 N Port Washington Road, Mequon, WI 53092

Ensure that the coverage lasts through June 24, 2022!

* Click here to find an Insurance Waiver form if you are unable to supply a COI.

Internet/Electric/Sign Hanging
See the center's Exhibitors Webpage for more

As an exhibitor or sponsor with the 25th Annual Snow & Ice Symposium, you have the opportunity to submit a 50-word product spotlight that will be showcased in the June issue of Snow Business.

Submit your spotlight here

If you purchased an Ad space for the Symposium Xtra, submit it here asap!  For questions, contact Kerri@sima.org

Room blocks at the Hilton Milwaukee City Center and Hyatt Regency Milwaukee are now open.  Register for name badges and hotel booking information will be sent your way.

Hotel blocks may fill up; SIMA encourages you to book sooner rather than later.

Carpet/Furniture/Booth Cleaning/Exhibitor Labor
See the Exhibitor Service Kit for more

Questions? Contact Leigh Everett, at (314) 621-6677 or leverett@paramountcs.com

Send booth items by this date for maximum savings.  See Page 18 in the Exhibitor Kit for more.

Exhibitors must register for name badges prior to the show. All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Contact registration@sima.org if you are unsure of your login or have troubles.

Check out these resources!

To ensure you get the most out of your time at SIMA, review these additional items to help take your brand to the next level.


Exhibitor Profile

Be sure to update your exhibitor profile as it is listed on the SIMA Symposium website and onsite event app.  Exhibitors can add images, video, call-to-action buttons, and more!  

Need your profile link? Find it in your confirmation email or email Exhibits@sima.org for assistance.

Video How-To


Marketing Images

Let your customers know where you'll be in June 2022 with these available marketing images!  Feel free to use on social media, in your upcoming advertisements, and more. 

Link back to the SIMA Symposium webpages at www.sima.org/show

Access Images Here


VIP Trade Show Pass

SIMA is pleased to offer VIP Trade Show Only Passes for you to distribute to your customers. These electronic passes allow complimentary Trade Show Only access to the Symposium (a $35 USD value)

See sample text and pass in the section below.

VIP Pass


Sponsor @ SIMA

Broaden your show presence beyond your booth with customized sponsorship options to elevate your brand and drive people to your booth.

Connect with Kerri@sima.org to discuss available options.

Sponsorship Opps


Show Special or Giveaway?

Do you plan to have a giveaway or offer a show discount during the 25th Annual Symposium?  If yes, let SIMA know and we can help promote it in our Show Xtra and onsite app.

Tell us more


Join Us!

SIMA invites registered exhibitors to join us after the trade show closes!  Be sure to keep the following events on your radar and we hope to see you there!

Wednesday, June 22
     Opening Keynote from 8:30-9:45am
     Welcome Reception from 6:00-8:00pm

Thursday, June 23 
     25th Anniversary Celebration from 8:00-10:00pm

Friday, June 24
     Closing Keynote from 1:15-2:45pm
     Closing Event @ Summerfest from 4:00-9:00pm (additional fees apply)

See full schedule here


Invite your customers to the 25th Annual Symposium with these complimentary Trade Show Only passes (a $35 USD value)!

  How to send:  
Copy the text in an email, add the special URL - www.sima.org/ShowVIP - and send to your customers.  Its that easy!   


Join us in IN-PERSON this summer! As a valued customer, we're happy to extend a complimentary VIP Trade Show Pass to you for entrance into the 25th Annual Snow & Ice Symposium m Milwaukee, WI!

To register, simply fill out the form at www.sima.org/showVIP and press submit.

We look forward to seeing you soon!



Where can I find the Exhibitor Terms & Conditions?

The 2022 Exhibitor T&Cs were sent in the confirmation email you received from SIMA when booking your booth. 
By registering for a booth space, you agreed to these terms.  Access the 2022 T&Cs here.

What drayage/material handling is included with my booth purchase?

NEW for 2022! Your booth purchase includes:

  • Moving equipment/materials from the loading dock to the exhibitor booth via a fork lift for move-in and visa-versa for move-out
    • This includes items shipped to the Advance Warehouse by June 13th
    • Items received at the warehouse after June 13th will incur a 25% surcharge to be paid by the exhibitor
  • Vehicle spotting if equipment can move on its own

Basically, exhibitors are in charge of the actual shipment of their products to/from the event and SIMA will cover the costs once onsite. Still have questions? Contact exhibits@sima.org

Can I sell products out of my booth?

Coming soon

Are there any height restrictions for my booth?
  • Inline booths - Exhibit booths must not be higher than 8' in the back and 4' on each side.  Sign hanging for inline booths is not allowed.
  • Island booths (larger than 20x20) - Exhibit booths must not be higher than 16'
Are there any vehicle display rules I need to follow?

See all WCD booth policies here.
When exhibiting motor vehicles inside the Wisconsin Center, the following requirements must be abided by:

  • Disconnect the battery
  • Reduce the amount of gas to 1/4 tank or less
  • Lock or tape shut the gas tank
  • Place a drip pan under the vehicles engine
  • A visible Vehicle Display Tag

Thanks to our 2023 Symposium Sponsors